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Country Roads...

TV Tower from Roseneath, Kodai
Mist at the '2nd Medi', Kodai (All stills by Gulo)

“I have always imagined that Paradise will be a kind of library.” – Jorge Luis Borges

Sufi Rock Campaign / Breaking the Jinx

After a phenomenal no-show at Cannes this year, Sufi Rock gets recognized and finally breaks the 'jinx' at Clio with a Silver.

Kyoorius Design Awards 2013 / Shortlist in Poster category

Envies 2014 / Internal Ogilvy Awards for Best Poster

One Show 2014 / Shortlisted in 4 categories

Best of Ogilvy 2014 / Included in the world-wide publication featuring the best work of Ogilvy from around the world

Clio 2014 / Silver in Design

Thanks to our amazing clients at Pernod Ricard India.
And for all the help and support, without which this campaign
would not see the light of the day:
Nitin Srivastava, my Creative Director,
Ankur Gupta, my Account Management partner,
Manoj Kumar Jain, Photographer
Anand Kumar, Studio Production
at Ogilvy & Mather.

Sufi Rock Campaign / Outdoor

The idea was to marry the diverse musical traditions of Sufi & Rock together. The poster fused the jaali from Islamic architecture with the ‘sign of the horns’, the 'peace sign' and the 'lighter', gestures widely used by rock and metal fans.

" To enhance the beauty of the beloved is to acknowledge both her frailty and the nobility of that frailty. At our noblest, we announce to the darkness that we will not be diminished by the brevity of our lives."

From the film The Counselor [2014]

Fubiz | Revisited Wes Anderson’s Movie Posters

My poster for The Life Aquatic with Steve Zissou poster featured on Fubiz as part of their Wes Anderson movie posters series.
Take a look:


Proposed cover for Ad Age 2014

Create | Share | Collaborate

An idea is limitless. Today, in the ever-shrinking world that we live in, an idea can be worked upon and taken forward by experts in various fields. An idea needn’t merely be the brainchild of a single creative individual anymore.

Collaborate, a single word­ that brings together the expertise of various creative individuals around the world to shape an idea, sees the same idea manifest itself into epic proportions. My cover design depicts the various tools of the trade to convey the power of this collaboration.

(Text: Shrey Byala)

An idea whose time has come!